To succeed in today’s increasingly competitive world, institutions of higher education are reaching out and communicating as never before to build support from a broad array of constituencies such as current and prospective students, their parents, alumni, donors, internal constituencies such as faculty and staff, and external audiences as diverse as the general voting public.
The Communicators Toolbox provides a set of guidelines that can be used by University communicators to build a consistent, clear, and positive image of our institution in the minds of these many constituents.
Yes. In addition to supporting CSU's mission of teaching, research, and outreach, the hundreds of web sites representing CSU combine to form this institution's image—or brand—to the rest of the world. Thus, it is critical to have brand consistency across the University sites.