Writing for the Web

2009 Professional Development Institute

A basic overview of how to write and rewrite content for the web to increase readability and usability.

  • How reading online is different from print
  • Basics of copy style
  • Length of text
  • Using of subheads, decks and bullet points
  • Focusing the first sentence and frontloading content
  • The pros & cons of using PDFs to display print magazines and viewbooks online
  • How web content influences search engine optimization.

Resources, Tools and Links

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University resources

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